Case study: 102






US Dollar

Products used

Paver patio

Paver boarder


Supplied by

A Character

What do they want?

  • What do your customers want as it relates to your product or service?

A better outdoor space for dining and relaxing

Has a problem


  • Is there a root cause of your customers’ problems?
  • Can you personify this root cause as a villain?
  • What is the villain in your customer’s story?

Uneven, wet, muddy lawn


  • How is this villain making your customers feel?



  • Why is it “just plain wrong” for your customers to be burdened by this problem?

Eating dinner and grilling outside should be an enjoyable experience

And meets a guide


  • What brief statement can you make that expresses empathy and understanding?

Outdoor dining on grass tends to cause a wobbly table and chairs


  • How can you demonstrate competency in solving your customer’s problem?

Creating a spaces for outdoor dining, cooking and living is our specality

Who gives them a plan


  • Are there 3 or 4 steps your customers can take that would lead them to a sale or explain how they would use your product after the sale?

Send us a few photos or a video of your space and schedule a 30 min call to talk about your project. Once we agree on the scope of work and a price we can get to work. Before you know it, you’ll get to enjoy the outdoor space you’ve been waiting for!


  • List the agreements you can make with your customers to alleviate their fears of doing business with you.

We offer a 5 year warranty on all hardscape installations

And calls them to action


  • What is your direct call to action?

Call now to talk about how you’re hoping we can help


  • What transitional calls to action will you use to on-ramp customers?

Discover more about who we are and what we do by visiting our website:

That ends in success.

List the positive changes your customers will experience if they use your product or service

  • More time outdoors with friends and family
  • A better place to BBQ and dine outside
  • No more wet grass and mud

That helps them avoid failure

List the negative consequences your customers will experience if they don’t use your product or service

  • Same old back yard
  • Wobbly table and wet/muddy feet
  • Less time in the fresh air

Character transformation


  • How was your customer feeling about themselves before they used your product or service?

Like their outdoor space was unfinished or lacking


  • Who will your customer become after they use your product or service?
  • What is their aspirational identity?

To have fun in the suner

Social Post

No deck? No patio? No problem!

  • Paul’s backyard was all lawn with no deck and after 20 years, he was fed up with using his patio furniture on the grass and wanted a patio for his family to enjoy.
  • Paul sent us a message through Facebook to tell us about his situation. After a quick exchange, we scheduled a 30 min phone consultation and asked him to send a few pictures of his space.
  • At the end of our call, Paul decided he was ready to sign a contract and invest a 40% deposit so we scheduled a time to visit his home for a design consultation.
  • Once on site, we created a layout for his space that met his needs, chose materials that fit his budget, wrote a detailed scope of work and talked about a start date. With Paul securely on our calendar, we got to work.
  • Now, Paul enjoys reading, grilling and playing board games with his family on their new paver patio. He is also excited that his tables and chairs no longer wobble!
  • If you want to deepen your family bond with an outdoor lifestyle, text us a few pictures or a quick video of your space and call 603-556-8260 to tell us how you’re hoping we can help!