Case study: 101

CLIENT
Kevin
reached

LOCATION
Windham,
NH

SERVICES
Landscape
Design

PATTERN
Random

SIZE
650sf

PRICE
35000
US Dollar

Products used

Genest Baxter
Stone

Earth blend

Genest Baxter
Stone Circle

Granite blend

Genest Camden
Bay 6x9

Granite blend

Natural
stone

Supplied by

A Character

What do they want?

  • What do your customers want as it relates to your product or service?

A patio with a fire pit in the middle

Has a problem

Villain

  • Is there a root cause of your customers’ problems?
  • Can you personify this root cause as a villain?
  • What is the villain in your customer’s story?

Uneven lawn

Internal

  • How is this villain making your customers feel?

Unmotivated to hang out and spend time outside

Philosophical

  • Why is it “just plain wrong” for your customers to be burdened by this
    problem?

Spending time around a fire should be an enjoyable experience, trying to sit around a fire on a sloped, grassy yard is far from enjoyable.

And meets a guide

Empathy

  • What brief statement can you make that expresses empathy and understanding?

An uneven, sloping backyard isn’t a good place for tables and chairs.

Authority

  • How can you demonstrate competency in solving your customer’s problem?

Fixing grades and creating flat, inviting outdoor spaces is what we do everyday.

Who gives them a plan

Process

  • Are there 3 or 4 steps your customers can take that would lead them to a sale or explain how they would use your product after the sale?

Kevin reached out to tell us about his situation, share his ideas and ask if we could help. We talked on the phone for a half hour getting to know each other before he decided to invest in our onsite consultation service. When we got there, we talking things over, layed out his space, created a detailed scope of work and selected materials. Kevin was excited for us to get to work so he signed a construction contract and gave us a deposit.

Agreement

  • List the agreements you can make with your customers to alleviate their fears of doing business with you.

We believe that a great installation begins with a solid plan. At Outdoor Lifestyles we have a system for creating and executing plans that result in projects that stand the test of time.

And calls them to action

Direct

  • What is your direct call to action?

Take a few pictures or a quick video of your space and call 603-556-8260 to tell us how you’re hoping we can help

Transitional

  • What transitional calls to action will you use to on-ramp customers?

Discover more about who we are and what we do by visiting our website: https://www.outdoorlifenh.com/

That ends in success.

  • List the positive changes your customers will experience if they use your product or service

Kevin has a beautiful patio and fire pit to enjoy cocktails
Connecting with family and friends in his backyard is more enjoyable than ever before

That helps them avoid failure

  • List the negative consequences your customers will experience if they don’t use your product or service

Less opportunity for growing relationships
Not as many place to hang out in the backyard

Character transformation

From

  • How was your customer feeling about themselves before they used your product or service?

Like he was missing something

To

  • Who will your customer become after they use your product or service?
  • What is their aspirational identity?

He will become a more fulfilled homeowner. He wants to be someone who loves his outdoor space.

Social Post

  • Spending time with his family around his fire pit was something Kevin did often. Unfortunately, his new deck left him without level ground for hanging around his fire pit and he missed that quality time with his family.
  • Kevin reached out to tell us about his situation, share his ideas and ask if we could help. We talked on the phone for a half hour getting to know each other before he decided to invest in our onsite consultation service.
  • When we got there, we reviewed his needs, laid out his space, created a detailed scope of work, selected materials and agreed on a price. Kevin felt comfortable with our process and confident we would give him exactly what he wanted so he signed a construction contract and gave us a deposit.
  • With his new patio space, built in fire pit and landscape lighting connecting with family and friends in his backyard is safer and more enjoyable than ever before! If you want to love your backyard again, text us a few pictures or a quick video of your space and call 603-556-8260 to tell us how your hoping we can help!